> ## Documentation Index
> Fetch the complete documentation index at: https://docs.onsetdigital.co.uk/llms.txt
> Use this file to discover all available pages before exploring further.

# How we book appointments

> The Instagram appointment-setting funnel — from first DM to booked call.

# How we book appointments

OnSet Digital works like an **appointment setter**, not a helpdesk bot and not a film/TV workflow.

Every Instagram lead moves through stages in **Control Center**:

| Stage         | Meaning                                       |
| ------------- | --------------------------------------------- |
| **Opener**    | First contact — thank them, ask why they DMed |
| **Nurture**   | Rapport + one qualifying question at a time   |
| **CTA**       | Ask them to book the call                     |
| **Objection** | Handle price, timing, trust                   |
| **Follow-up** | Re-engage if they go quiet                    |
| **Booked**    | Appointment confirmed                         |
| **Closed**    | Done / not a fit                              |

## Tags

* **Hot** — human appointment setter takes over
* **Nurture** — keep warming; don't force the calendar yet
* **Time waster** — light touch or stop, per your playbook

## AI + human loop

1. Lead DMs on Instagram
2. AI replies from your **Sales Playbook**
3. High confidence → send (automated appointment setting)
4. Unsure / hostile / hot → escalate to a human setter
5. Setter books the call; can hand nurture leads back to AI

**Loop:** qualify → nurture → **book the appointment**.