> ## Documentation Index
> Fetch the complete documentation index at: https://docs.onsetdigital.co.uk/llms.txt
> Use this file to discover all available pages before exploring further.

# Triggers & A/B tests

> Keyword auto-replies and opener tests.

# Triggers & A/B tests

## Keyword triggers

Examples:

* DM contains **“price”** → pricing teaser + soft “book a call” CTA
* Comment **“info”** on a post → private reply with the next step

Optional: tag or lead source so you know which content drove the appointment.

## A/B tests

Test two openers. Track which one leads to more **booked** calls.