> ## Documentation Index
> Fetch the complete documentation index at: https://docs.onsetdigital.co.uk/llms.txt
> Use this file to discover all available pages before exploring further.

# Write your Sales Playbook

> Teach OnSet how you book appointments.

# Write your Sales Playbook

The **Sales Playbook** is the brief you’d give a new appointment setter on day one. OnSet Digital uses it for every automated Instagram DM.

Open **Playbook** in the app and fill it for **your** offer.

## What to define

### Voice

How you want appointment setters to sound in DMs. Default vibe:

> Casual, direct, confidence-first. Sound human — no corporate speak.

Rewrite it for your brand.

### Qualification

What must be true before you send the booking link? Budget, timeline, decision-maker — **one question at a time**.

### Objection scripts

Short replies for price, timing, and trust.

### Hard rules

What automation must never do (no cursing, no overpromising, escalate if hostile).

### Booking link

Paste your Calendly (or other scheduler) for discovery / sales calls. When a lead is qualified, OnSet Digital can add this link automatically.

### Confidence threshold

Lower = more automated sends. Higher = more human handoffs. Start around **0.65**.

### Hot leads

Keep **hot** as human-only so your best appointments aren’t left to a weak AI reply.

## Save before go-live

Then open [Go live](/owners/go-live).