> ## Documentation Index
> Fetch the complete documentation index at: https://docs.onsetdigital.co.uk/llms.txt
> Use this file to discover all available pages before exploring further.

# When to escalate

> When setters should take over from AI.

# When to escalate

**Takeover** when:

* Custom pricing outside the playbook
* Hostile, legal, or sensitive topics
* **Hot** buyer ready to book today
* Thread feels off-brand

## Ping the owner when

* Instagram looks disconnected
* Playbook is wrong for a new offer
* They need invoice / contract / email

You’re there for high-value conversations. Automation handles the volume of “hey”s.