How we book appointments

OnSet Digital works like an appointment setter, not a helpdesk bot and not a film/TV workflow. Every Instagram lead moves through stages in Control Center:

Stage	Meaning
Opener	First contact — thank them, ask why they DMed
Nurture	Rapport + one qualifying question at a time
CTA	Ask them to book the call
Objection	Handle price, timing, trust
Follow-up	Re-engage if they go quiet
Booked	Appointment confirmed
Closed	Done / not a fit

Tags

Hot — human appointment setter takes over
Nurture — keep warming; don’t force the calendar yet
Time waster — light touch or stop, per your playbook

AI + human loop

Lead DMs on Instagram
AI replies from your Sales Playbook
High confidence → send (automated appointment setting)
Unsure / hostile / hot → escalate to a human setter
Setter books the call; can hand nurture leads back to AI

Loop: qualify → nurture → book the appointment.